This guitar was made by Danelectro and was sold by Sears under their brand ...Silvertone.
In '63 Sears added 1449 a 2 PU model with a 24 1/2" neck. The 1448 was aimed at kids with a 23 1/2" neck. Danelectro also made it as a '63 Dano version using their standard 25 1/2" neck and coke bottle headstock.
The Sears model was the bigger seller because of their multiple locations and catalogue shopping.
Dano's were sold by mom and Pop shops. In the 50's and 60's there weren't any chain music stores. Sears was the 'go to' for an electric guitar. Canadian folk singer Gordon Lightfoot has a nice collection of them that he uses to record with.
Danelectro 63 Reissue (Discontinued) |
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