____ THE ROOTS OF AMERICANA____ Guitars as a consumer item

GUITARS  FOR  >>>                      

THE YOUNG  CONSUMER  

 

In the 50's and 60's the electric guitar became a consumer item. You would find them at the Wurlitzer Organs shop with pianos, and the new cheap mini organs. Department Stores like Sears had a good selection. In small towns a local Radio and TV store sold them. 

 

  The VALCO-ites,  HARMONY-ists  &  DANO-Tones

They were made by companies primarily set up to put any brand name your company wanted on the guitar. If you were small business with one store they sold it under their in house name which often changed when that company went bust and sold out to another company.

I found a video that touched on a few.

 

 

Eastwood sprung up in 2008 to bring back all these old gems. 

The idea was to make them playable but affordable. 

The Silvertone in the pic was also sold as a Wurlitzer. All were 

made with Gemini being the model. The manufacturer and 

company brand was Holman. Eastwood got the rights to 

make them but they too discontinued it. 

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